Best Betting Sites in Italy: A Guide to Italian Sport Betting for 2026

Updated on: 26.02.2026

Welcome to sitiscommesse.com, the most complete betting site comparison portal. On this site, you will find betting sites reviews, exciting bonuses, and the monthly ranking of the best betting sites in Italy. Keep reading to find out everything you need to know to start placing your first bet.

Best Online Bookmakers in Italy
Betting sites Rating: Available Sports: Min. Deposit: Live Streaming: Bonus: Secure Link
5.0/5 30+ €10 Yes Up to €1,500 Welcome Bonus Visit Site
4.9/5 20+ €5 Yes Up to €4,007 Welcome Bonus Visit Site
4.8/5 20+ €10 Yes Up to €2,050 Welcome Bonus Visit Site
4.8/5 40+ €5 Yes Up to €2,050 Welcome Bonus Visit Site
4.7/5 20+ €5 No Up to €1,100 Welcome Bonus Visit Site
4.7/5 25+ €10 Yes Up to €100 Welcome Bonus Visit Site
4.7/5 23+ €10 No Up to €2,250 Welcome Bonus Visit Site
4.6/5 20+ €10 Yes Up to €3,010 Welcome Bonus Visit Site
4.6/5 15+ €10 Yes Up to €100 Welcome Bonus Visit Site
4.5/5 25+ €5 Yes Up to €5,000 Welcome Bonus Visit Site

All betting sites featured have been tested by our editors. The ranking is based only on bookmakers that meet our strict requirements and have an AAMS / ADM license and was updated in 2026.

Top 5 Italy Betting Sites

  1. SNAI ✪ Up to €1,500 Welcome Bonus
  2. Eurobet ✪ Up to €4,007 Welcome Bonus
  3. Planetwin365 ✪ Up to €2,050 Welcome Bonus
  4. Goldbet ✪ Up to €2,050 Welcome Bonus
  5. Betsson ✪ Up to €1,100 Welcome Bonus
Top Italian betting sites
Close list

The above Italian betting sites represent the best. This guide will go on to outline our evaluation process and look at the factors we take into account when ranking these sites. It will also explore the online betting landscape in Italy and the legal side of things.

Prime Italian Betting Sites Sorted by Category

We’ve taken the liberty of breaking down the best betting sites into different categories, this way you can easily find what you’re looking for based on your preferences. Whether that’s the betting site with the best welcome bonus, or the one with the most markets, you will find it below:

Best-in-class Italian Sportsbooks

. . . . . . .
Top Betting Site in Italy 2026: SNAI
Best PayPal Bookmaker: Betsson
Fastest Withdrawals: BetFlag
Best Mobile Operator: Sportium
Top Betting Bonus: Planetwin365
Most Sports Markets: Eurobet
Best Ongoing Promos: Sisal
Top Betting Odds: Netwin
Best for Live Betting: bwin
Best New Betting Site: GoldBet

Our evaluation of online betting sites in Italy is thorough. We delve into factors such as site security, the competitiveness of odds, user experience, and customer support to provide an overall assessment. Keep reading to find out more and be able to make an informed choice about where you wager next.

How to Evaluate Online Betting Sites in Italy

Below are some of the factors we consider when making our assessment of the best betting sites Italy has to offer. Although bonuses and payouts are important, they are not the only features that should be considered when deciding where to sign up. It’s also important to consider if the bookmaker has your preferred payment method ,for example.

And when it comes to finding your favourite sports betting site, don’t forget to also think about things like the quality of their live streaming, their customer service options, and how reliable and user-friendly their mobile apps are, in addition to the security they provide.

Sports Offered by Italy’s Bookmakers

Whether you’re new to betting or a seasoned pro, you’ll likely want a wide range of sporting events, leagues, and markets to put your money on. Check out the table below for information on the number of sports and football leagues offered by the sportsbooks that we consider to be the best, including top bookmakers Formula 1.

Italy Betting Site Available Sports Football Leagues Football Betting Types Non-sport Related Offering
bwin 20 4 104 27 70 Entertainment
Sisal 20 4 70 25 85 Showbiz
SNAI 20 3 79 17 130 Showbiz & Current Affairs
BetFlag 20 4 85 35 200 Showbiz & Politics
William Hill 15 4 106 34 80 Showbiz & TV shows
Eurobet 15 5 75 18 100 Showbiz & TV shows
AdmiralBet 20 3 75 25 60 Current Affairs & TV Shows
888sport 15 3 100 20 65 TV Shows & Current Affairs
Best Online Betting Bonus in Italy
Best bookmaker

Welcome Bonus €3,010

  • Loads of Sports
  • Plenty of Markets
  • National and International Championships

As you can see, the table focuses on football betting sites, because this is the most popular sport in Italy, but if you’re not a fan, don’t worry, as it is far from the only option. There are other options too, such as top tennis bookmakers and even more niche sports like handball.

Odds on the Most Important Leagues

Odds are a vital factor when selecting a bookmaker. They determine potential wins and reflect an operator’s reliability. Competitive odds can help improve your chances, and the closer to 100% the better. Below you can see the minimum and maximum payouts from our top Italian betting sites, and some of these are also the top basketball betting sites.

Max. and Min. Payout Offered by the Best Italian Bookmakers
Bookmaker Serie A Champions League Premier League ATP NBA
888sport 94.6% 96.5% 96.1% 93.5% 94.4%
SNAI 94.7% 94.6% 94.3% 91.5% 92.9%
NetBet 94.8% 95.1% 94.6% 92.3% 93.6%
BetFlag 94.2% 94.4% 93.9% 92.8% 94.1%
William Hill 93.8% 95.8% 94.6% 94.2% 95.8%
Totosì 93.7% 94.1% 93.8% 91.7% 92.3%
Sisal 94.6% 94.8% 94.4% 94.7% 93.5%
Eurobet 95.2% 95.1% 94.4% 94.6% 96.7%
bwin 94.7% 95.2% 94.9% 92.8% 94.1%

All the top online betting sites offer varying odds based on the championship and match popularity. These platforms have expert teams that crunch the numbers, considering factors like injuries, suspensions, form, historical results, performance, etc., to determine odds and offer the most competitive ones to bettors. Check out our betting odds comparator for more.

Betting on Live Sports

Today, it’s inconceivable for an online betting platform to overlook offering real-time betting opportunities. The best live betting sites are increasingly captivating sports fans, and that’s why a bookmaker with an extensive selection of live daily matches is vital. Luckily, many of the top Italian betting sites offer this.

Quality of Sports Betting Apps

The best betting apps will combine convenience, functionality, security, and an enjoyable user experience to cater to the needs of both casual bettors and seasoned sports enthusiasts. The app should have an intuitive and easy-to-navigate interface. Users should be able to quickly find sports events, markets, and place bets without confusion.

Best offering by sports bookmakers in Italy for mobile devices
Online Bookmaker Bonus Operating System Exclusive Mobile Bonus Secure Link
SNAI Up to €1,500 iOS & Android €5 Without Deposit Required Visit Site
Planetwin365 Up to €525 iOS & Android N/A Visit Site
William Hill Up to €50 iOS & Android N/A Visit Site
bwin Up to €3,010 iOS & Android N/A Visit Site
NetBet Up to €50 iOS & Android N/A Visit Site

However, it’s worth noting that not all operators have apps for every existing operating system. It’s crucial to choose apps compatible with your device to enjoy a smooth and reliable betting experience. If there’s no app available, most sports betting sites in Italy will have a fully optimised mobile version you can access from your mobile browser.

Bonuses at Online Betting Sites in Italy

A compelling reason for many to opt for a betting site lies in the welcome bonus. These come in diverse forms and amounts, subject to specific terms and conditions, as detailed in our dedicated guide to the best bookmakers bonuses. We present below what we consider the best betting site promotion for Italian bettors.

Top Bonus Available
5/5

Welcome Bonus €1,500

  • Fair Terms and Conditions
  • Top Welcome Offer
  • Also Valid For Live Betting

Understanding the terms and conditions of betting bonuses is essential to ensure you can successfully claim an offer. These details include wagering requirements, minimum odds, time limits, and any restrictions on eligible bets or withdrawal conditions. Ignoring these T&Cs could lead to misunderstandings, forfeited bonuses, or unexpected limitations on your betting experience.

Here are some important things to take into account when assessing a betting site bonus:

  • The playthrough requirements
  • Any minimum deposit required
  • Accepted payment methods
  • The time available to claim the bonus
  • The validity period of the bonus
  • The amount of qualifying bets required
  • Any markets or sports that are excluded from the bonus
  • The valid minimum and maximum betting limits

There are many different types of bonuses, the most prevalent welcome offers on sports betting sites include first deposit bonuses, first bet bonuses, and cashback bonuses. First deposit bonuses offer an amount, either fixed or as a percentage of your initial deposit, after signing up. First bet bonuses work similarly, but the percentage applies to your first wager.

There are also cashback bonuses, which involve refunds for lost bets, net losses (the difference between wins and investments), or overall expenses. With numerous online betting bonuses and promotions in Italy, navigating through them can be quite intricate. But it’s always important to consider how reasonable the terms and conditions are for you.

Payment Methods at Top Italian Betting Sites

Another factor is the choice of payment methods on offer at a betting site. It’s crucial that a site offers safe and fast transactions with good deposit and withdrawal limits that aren’t too restrictive. In our list of all betting sites, we appreciate that every operator provides diverse payment options beyond traditional credit cards.

This helps show a commitment to its customers and an embrace of modern online payment methods, offering enhanced security for personal data and reducing the risk of fraud. In the table below, you’ll discover all the payment methods offered by the examined AAMS/ADM betting sites.

Betting Site PayPal Visa Postepay Skrill Neteller PaysafeCard Secure Link
888sport Visit Site
SNAI No No Visit Site
NetBet Visit Site
BetFlag No Visit Site

The modern-day bettor has many options available to them, including eWallets such as PayPal. There are many bookmakers that accept PayPal for online betting, due to its convenience and added security features. Some of the best betting sites in Italy will also offer mobile options like Apple Pay and, in some cases, even Crypto.

How to Bet Safely at Italian Bookmakers

Safe and legal betting sites in Italy hold licenses from the ADM (Customs and Monopolies Agency). Licensed operators typically use a .it domain, provide multi-factor authentication, and meet all ADM technical and security requirements, which are fundamental for ensuring a safe gambling environment and for assuring users that operators are fully compliant with current Italian laws.

Sports Bet Italy License Number Regulatory Body Encrypted Connection User’s Safety
Sisal 16020 Symantec –
William Hill 16044 ESSA Thawte – Gambling therapy
Eurobet 16012 digicert – Gamble Aware
bwin 16013 ESSA Thawte – GamCare
888sport 16045 GoDaddy – Gambling therapy, UN Global Compact
SNAI 16032 ESSA Symantec –

Since November 13, 2025, a new set of regulations has been enforced to strengthen transparency. Operators are now obligated to declare the use of artificial intelligence that influences bets. The entire technical infrastructure, including encryption and logging, must be certified by third-party entities and approved by ADM to guarantee reliability for users.

Player protection extends to safeguarding privacy and payments, which are managed with encryption systems from specialized companies. Additionally, the best operators promote responsible gaming by offering self-limitation tools and collaborating with organizations that combat sports fraud to guarantee a fair and conscious betting experience.

Customer Service: Top-Class Operators Offer Best Services

Italian bettors can typically reach out to bookmakers’ customer service through three channels: telephone, email, and live chat. Some top AAMS/ADM betting sites offer all three, while others restrict live chat to members or omit it entirely. Operating hours significantly influenced our overall assessment. Having access to round-the-clock support throughout the week makes a noticeable difference.

Contact Methods Availability Average Response Time Suitable for:
☎️ Telephone Common 5 min. max Simple problems that need a quick response
📧 Email/Contact form Common 24 hrs. max Less pressing issues
👩‍⚕️ Live chat Common 2 min. max Issues needing an immediate response
💬 Messenger Rare 5 min. max Simple questions needing immediate answers
🌐 Social network Rare 48 hrs. max Sending feedback, advice or suggestions

We timed our interactions with customer services on the best-tested betting sites to assess response times and the accuracy of their assistance. After all, speed is valuable only when accompanied by competence. One of the most popular is the live chat. Many AAMS/ADM bookmakers also offer this service to those who have not yet opened a betting account.

How to Bet Online in Italy

If it’s your first time placing a bet, it can seem difficult to know where to start, but we will outline the simple steps you need to take here. Take a look at the step-by-step process of how to open an Italian betting site account:

  • Choose a betting site
  • Locate and open the sign-up page
  • Fill in the required fields with your personal data
  • Choose your preferred payment method
  • Make your First deposit and opt-in to the welcome bonus
  • Send any requested ID documents

The final step is crucial for two key reasons. Firstly, it confirms your eligibility, ensuring you’re of legal age to participate in gambling activities. Secondly, it verifies the accuracy of the information provided during registration. You typically have a 30-day window from your registration date to submit a valid identity document.

Betting Exchange & Cash Out

There have been some exciting innovations in the Italian sports betting market in recent years, and we will discuss two of these in detail below, which are betting exchange and cash out. Keep reading to find out everything you need to know about these exciting developments.

Betting Exchange: Be The Bookmaker!

A betting exchange is a platform that allows individuals to bet against each other, rather than against a traditional bookmaker. In this situation, the betting site is the intermediary, and bettors are the ones who get to lay down or propose odds to other users. Here is the top betting exchange platform in Italy:

Top Betting Exchange Platforms in Italy
Italian Betting Site Bonus Exchange Markets Secure Link
BetFlag Up to €5,000 on the 1st Deposit 750+ Exchange Markets Visit the Site

Betting exchanges offer several advantages, including potentially better odds, the ability to trade bets in-play (while an event is happening), and the flexibility to set your own odds. They have gained popularity in recent years as an alternative to a traditional Italian sportsbook, especially among more experienced bettors.

Cash Out Option

The cash-out option in sports betting is an exciting feature that allows bettors to settle their bets before the event they wagered on concludes. It provides an opportunity to try and minimise potential losses based on the current state of the game or match, and many top Italian bookmakers offer it:

Best Betting Sites Offering Cash Out

Online Betting Site Sports w/ Cash Out Bonus Secure Link
Up to 6 100% up to €5,000 Visit the Site
Up to 8 100% up to €4,007 Visit the Site
Up to 5 50% up to €1,500 Visit the Site
Up to 6 50% up to €3,010 Visit the Site

Italian bookmakers integrate this feature into their platforms, displaying real-time cash-out values that fluctuate with the game’s progress. Bettors can choose to cash out partially or fully, depending on their preferences and the bookmaker’s offerings. It’s a great option if you realise a match or game isn’t going as planned.

The land-based and online betting markets in Italy are regulated by the Customs and Monopolies Agency (ADM), which took over from the previous regulator, AAMS, in 2012. To operate legally, every bookmaker must acquire an ADM license and a local domain (.it). Any gambling site with a .com extension is considered illegal according to Italian law, even if it holds valid foreign licenses.

Since November 13, 2025, a new licensing system has been active as provided by legislative decree no. 41/2024, with stricter rules and greater traceability. When playing on illegal .com sites, players and operators face serious risks, including criminal sanctions and tax consequences. Winnings obtained on legal ADM platforms, on the other hand, do not need to be declared because they are already taxed at source by the operator.

The Italian Regulation for Online Betting

Some of the ADM’s primary responsibilities as the official gambling authority include overseeing licensed bookmakers and preventing fraud, money laundering, and data theft. Additionally, the organization protects minors by implementing detailed identity checks and age verification for anyone opening an online gaming account.

An important tool to protect players is the RUA (Single Self-Exclusion Register), introduced in 2019. It allows those who feel at risk of gambling addiction to self-exclude from all ADM-licensed gaming platforms for a minimum of six months, thus overcoming the limitation of suspension restricted to a single operator.

The new regulatory framework, operational since November 13, 2025, has further strengthened security and data protection. It has also modernized the identification procedure, making SPID and the Electronic Identity Card (CIE) valid for registration alongside the traditional copy of the identity document, to ensure greater security.

This regulatory revolution has led to a substantial consolidation. Only 52 licenses have been granted to 46 operators based on stricter criteria. Approximately 350 sites have been closed. The ADM’s primary objective is to ensure greater transparency, entrust the offering to solid companies, and increase the overall control over the gaming sector.

List of most safe Italian betting sites w/a valid legal license
  • Snaitech S.p.a. (SNAI) – License n. 16032
  • Eurobet Italia S.r.l. (Eurobet) – License n. 16012
  • 888 Italia Limited (888sport) – License n. 16045
  • BetFlag S.p.a. (BetFlag) – License n. 16008
  • Eurobet Italia S.r.l. (bwin) – License n. 16013
  • Azzurri Ltd (Betsson) – License n. 16027
  • William Hill Malta Plc (William Hill) – License n. 16044
  • Eurobet Italia S.r.l. (Gioco Digitale) – License n. 16014
  • Pwo S.p.a. (Planetwin365) – License n. 16007
  • Sisal Italia S.p.a. (Sisal) – License n. 16020
License w/ approval mark

So, if you want to keep yourself safe and protect yourself from unpleasant experiences, it’s important to avoid blacklisted Italian betting sites that don’t possess the proper license. Stick to the licensed and regulated operators, and you can focus on what’s important: having fun!

Online Betting Sites Blacklisted in Italy

Let’s dive deeper into the topic of licenses. If you’ve been scouting the web for the top AAMS/ADM bookmakers, you’ve probably encountered a flood of online betting Italy sites, and it can seem overwhelming to choose. However, many of these aren’t operating within the bounds of the law because they lack the essential AAMS/ADM license.

Gambling on unlicensed sites is a risk that is not worth taking. You could be subject to fraud and lose your money. Furthermore, these portals are not subject to the same legal protections as licensed sites. This means that, in the event of problems, players may have difficulty obtaining justice.

  • ⛔️ 1XBet
  • ⛔️ Betrebels
  • ⛔️ 10scommesse
  • ⛔️ LSBet
  • ⛔️ Bet2U
  • ⛔️ Betwinner
  • ⛔️ Campobet
  • ⛔️ CBet
  • ⛔️ Betaland
  • ⛔️ Beteasy
  • ⛔️ Onebetsport

Final Conclusions

This brings us to the end of our guide to the best destinations for online betting in Italy. As you can see, there is a lot of choice out there for bettors, and many top sites. We thoroughly put the operators to the test and examined all the relevant aspects that make a good bookmaker.

We only present you with the bookmakers that are legal and regulated by the AAMS/ADM. Online betting sites regulated by these Italian government agencies must follow strict rules to operate, which helps protect players. The ADM is responsible for issuing licenses, ensuring compliance with regulations, and collecting taxes related to gambling and betting.

5/5

Welcome Bonus €1,500

  • Loads of Sports
  • Secure Operator
  • Competitive Odds

Each bookmaker has come out on top in our evaluation categories, so whichever you decide to sign up with, you can be sure you are in safe hands. Just to make sure you’re in the know, all these sites are legit and secure because they’ve got that official AAMS/ADM license.

Here’s a key thing to note: our rankings get a fresh update every month to stay on top of what’s happening in the betting scene in Italy. To stay in the loop, we suggest checking our website often. The betting landscape keeps changing with bookmakers constantly evolving their products, services, and tech.

FAQ

Welcome to our FAQ section, your go-to resource for answers to all your burning questions about the best betting sites in Italy. Whether you’re new to online betting or a seasoned punter, here we’ve compiled essential information to help you navigate the world of Italian sports betting with confidence.

🥇 What are the best betting sites in Italy?

The top 5 Italian best betting sites are SNAI, Eurobet, Planetwin365, GoldBet and Betsson. Every bettor will have their own preferences and should choose the best bookmaker for them based on this.

💵 What payment methods are accepted when betting online in Italy?

When betting online in Italy, you'll find a range of payment methods. Most reputable betting sites accept popular options like credit cards, debit cards, eWallets such as PayPal and Skrill, bank transfers, and prepaid cards like PaysafeCard. Italian-specific options like Postepay are also widely accepted, ensuring convenient and secure transactions for Italian bettors.

🔒 Is it safe to place bets on Italian betting sites?

Betting on reputable Italian betting sites licensed by the "Agenzia delle dogane e dei Monopoli" (ADM) is generally safe. These sites adhere to strict regulations, implement safety measures ensuring fair play, secure transactions, and responsible gambling measures. However, it's essential to choose licensed and avoid unregulated platforms to ensure a safe and enjoyable betting experience.

How to verify if a bookmaker is legal in Italy?

Online betting sites in Italy are licensed and regulated by the Italian government by the Italian government through the Agenzia delle dogane e dei Monopoli (ADM). To obtain a license, operators must meet stringent requirements, including financial stability, player protection measures, and adherence to strict anti-money laundering and responsible gambling protocols.

💰 How to pay taxes on sports betting prizes won in Italy?

In Italy, taxes on betting winnings are automatically withheld by licensed operators. The tax rate varies depending on the amount won. For winnings below €500, no tax is applied. For winnings between €500 and €999, a 12% tax is deducted, and for winnings over €1,000, a 20% tax rate applies. It’s important to always be aware of the legal situation regarding taxes.

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